When this is overwhelming, it might help to only focus on one area so you don't lose
track of spending entirely, but still have some breathing room.
By the following March, they had
spent more than half a billion dollars acquiring two more companies: San Francisco - based MyFitnessPal, a nutrition -
tracking system for people to log their meals, and Copenhagen - based Endomondo, a personal - training program whose users are almost
entirely outside the U.S.. Under Armour suddenly had not only the world's largest digital fitness community but hundreds
of engineers and reams
of user data as well.