Sentences with phrase «trade imprint»
The phrase "trade imprint" refers to the distinct mark or identifying symbol that a business or company uses on its products or packaging. It helps customers recognize and associate the products with a specific brand. Full definition
They signed former Time Warner Publishing (the company that is now Hachette Book Group) CEO Larry Kirshbaum to head up a new general trade imprint for them.
idealog.com
NASA, which helped fund the book, and the book's publisher, the Joseph Henry Press, trade imprint of the National Academies Press (publisher for the National Academy of Sciences), will publicly release «Touch the Universe» at 1 p.m., Thursday, Nov. 21, at press events at both the National Federation of the Blind in Baltimore, and at DePaul University in Chicago.
«With the increasing level of interest in Chinese language, literature, and culture in both the United States and around the world, we believe that the time is right to offer these classic works in electronic editions that will appeal to both the general reader and the educational market,» said Jonathan Karp, President and Publisher of the Simon & Schuster trade imprint.
In May, the news shook the publishing world: Amazon (NSDQ: AMZN) was launching a general trade imprint in New York, with publishing vet Larry Kirshbaum at the helm.
Since its launch in 1995, Picador has rapidly established itself as one of the leading trade imprints for literary fiction and nonfiction in the country.
He describes briefly the bookseller boycott against Amazon's trade imprint headed by Larry Kirshbaum (who has since left Amazon), but he has little to say about the wide range of Amazon's other publishing activities and its growing number of imprints.
News has come out that the parent companies of two of the largest trade imprints in the US may be merging in the near future.
Lockhart should know: His company's two major trade imprints, Zondervan and Thomas Nelson, produce more than half the Bibles sold in North America each year.
Soon after iUniverse published her book in March 2012, G.P. Putnam's Sons, one of the world's leading trade imprints, expressed interest in the gripping story.
Like the possibility that Random House should preserve the brand equity in Knopf in addition to building Random House as the general trade imprint, there are nuances to consider in other houses to best implement this strategy.
After serving as Assistant Director at USC Press and Executive Director of University Relations at the University of Wisconsin, she started a trade imprint, SummerHouse Press, and served as its CEO.