We don't know if the reason
trade paper sales have gone down (which Nowell reports) because most people don't like the format or because the number of retail
outlets carrying
trade paper books has gone down (witness the loss of many chain bookstore locations,
where most
trade papers were sold) or because given a choice between
trade paper and ebook, the average reader will choose ebook.
In early April, Simon and Taubman each issued press releases about competing
outlet center projects in Chesterfield, Mo., another market
where trade area demographics seem to dictate that only one
outlet development can succeed.