May 28, 2013 — As
trade publishers integrate consumer - focused marketing approaches alongside traditional B2B operations, marketers need new digital skills, tools and strategies in order to reach consumers online.
Not exact matches
Using
integrated Ingram services, the press will have more time and resources for its core business as a leading
publisher of academic,
trade and reference titles, and journals.
«The combination of Ingram's extensive distribution network,
integrated services, and long - standing relationships in the book
trade provides a unique solution for digital - first
publishers to get the most value out of their content and reach more readers worldwide,» says Mark Ouimet, Vice President and General Manager, Ingram
Publisher Services.
Premiering on Tuesday, 8 October 2013, CONTEC Frankfurt features a global roster of speakers and attendees from over 20 countries, and a programme that
integrates the interests of the entire international publishing industry —
trade and educational
publishers, agents, techies, authors, librarians, and more.