A decade ago, the 53 - year - old chairman and CEO of Toronto - based marketing holding company MDC Partners invested heavily in tech - savvy agencies staffed with creative entrepreneurs that scoffed at the lumbering dinosaurs of
the traditional ad world.
Not exact matches
Just as consumers have shifted their media - viewing behavior away from
traditional mediums like television, advertising dollars previously spent on TV
ads are migrating to the digital
world as well.
Rivals in the insular media
world carp that BuzzFeed is gaming Facebook's algorithm, or buying
ads to pump up its content, and both are unsustainable; viral smashes like the dress are mere luck; even
traditional brands such as The Washington Post can beat BuzzFeed with their own traffic - oriented gambits.
These
traditional spaces let singles pave their own way through the dating
world by posting straightforward
ads seeking sex, dates, or relationships.
«We are excited to work with WINGS to gather the crowd sentiment around the AdEx project and leverage the WINGS DAO members for spreading the word about AdEx», says Ivo Georgiev, Cofounder of AdEx, «AdEx is designed to disrupt and replace the
traditional digital advertising models by providing a transparent, focused solution for advertisers to collaborate with
ad publishers and reach potential clients right on top of the most power
world computer - Ethereum!»