Connecting with pet owners through
traditional advertising alone isn't enough in today's digital culture.
Not exact matches
In this era of social media, search engine optimization, and a kaleidoscopic array of other digital
advertising tools being deployed by digital marketers, you wouldn't be
alone if you'd started to think that more
traditional forms of promotion, such as email marketing, may no longer be as effective as they once were.
Into the Blue 2013 is no exception to this commitment, with marketing efforts including a national PR and
advertising campaign, social media coverage via PADI and selected ambassadors (the PADI Facebook page
alone has over 730,000 likes) plus a communication reach - out to thousands of potential new divers via electronic and
traditional means.