It's notable that the Alexa platform has managed to attract a sizable group of developers ahead of any formal compensation program, or support for
traditional app monetization business models, like freemium apps, paid apps, and advertising.
That said, there are obvious and significant differences between the
monetization approaches of the two titles that impacted the latter's potential from the outset, namely that Super Mario Run features a one - time paid «unlock» for all its content while Fire Emblem Heroes utilizes more
traditional to mobile, random loot mechanisms relying on consumable in -
app purchases.