Sentences with phrase «traditional book marketing channels»

Not exact matches

Equally important, independent publishers are increasingly bypassing traditional publishing industry sales channels (mostly chain stores and libraries) in favor of marketing directly to readers, and to stores whose product lines are compatible with the subjects of their books.

If I chose to try to publish through traditional channels, I would have had to go out of pocket to market the book myself anyway, I would potentially never be fully compensated for my work, and I would give up all rights to my book.

Reach: Traditional publishing houses have established distribution, sales and marketing channels, and will use those to promote your book to reach wide audiences.

The company is certainly not without revanue streams in marketing their books via the traditional bookstore channels.

The report presents 145 pages of data and commentary on a broad range of eBook issues, including: spending on eBooks in 2010 and anticipated spending for 2011; use levels of various kinds of eBooks; market penetration by various specific eBook publishers; extent of use of aggregators vs offering by specific publishers; purchasing of individual titles; use of various channels of distribution such as traditional book jobbers and leading retail / internet based booksellers; use of eBooks in course reserves and interlibrary loan; impact of eBooks on print book spending; use of eBooks in integrated search; price increases for eBooks; contract renewal rates for eBooks; use of special eBook platforms for smartphones and tablet computers; spending plans and current use of eBook reader such as Nook, Reader and Kindle; the role played by library consortia in eBooks; Continue reading Primary Research Group releases Library Use of eBooks 2011 Edition →

They are succeeding at marketing eBooks because instead of relying on traditional marketing channels, they are providing authors with an avenue to reach their audience directly and sell books to them.

Clearly, the book trade, with all its editors, cover artists, sales people, marketing savvy, and traditional distribution channels, managed to do very little for this well - reviewed novel by a brand - new author...

In general, the function of book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and (ideally) displayed and promoted through them to the consumer public.

The topic of online versus traditional booking channels will once again be a key focus at the 2013 Arabian Travel Market technology seminar sessions as organiser, Reed Travel Exhibitions, highlights the dramatic shift in consumer mindset over the last 12 months as travellers log on to technology for convenient airline and hotel bookings.