Not exact matches
There are many authors and publishers out there (and you may be one of them) who believe the impact of online
book promotion
efforts is negligible, and that the only
book publicity that matters is real - world buzz (that is, getting
book reviews in
traditional magazines and newspapers, and scoring interviews on radio and television shows).
A
traditional publisher will kick in some promotional
effort, typically giving you three months, or so, of
publicity support, in which time they will send your
book (usually pre-publication) to reviewers, and perhaps secure some media placements for you.