We're focused on sparking conversations about books and authors in fun, fresh ways: merging
traditional book publicity with the rapidly evolving, new, and vast ways to promote online and through social media.
Not exact matches
Successful
book publicity and marketing requires a marriage of
traditional outreach
with online strategies.
Ben Cameron is the founder of Cameron
Publicity and Marketing and has over 20 years» experience in book publicity, marketing, publishing and sales with both traditional publishers and self - published
Publicity and Marketing and has over 20 years» experience in
book publicity, marketing, publishing and sales with both traditional publishers and self - published
publicity, marketing, publishing and sales
with both
traditional publishers and self - published authors.
One of the
book publicity tricks I've developed is to pitch the eBook (if it's available along
with a
traditional book) to the venues for eBook promotion that do not consider
traditional books.
A second plus
with traditional publishing is help
with marketing and
publicity of a
book, and by «help,» I'm not just referring to a marketing budget.
A final major benefit of
traditional publishing, and what I believe to be the most important, is the fact that,
with a publisher, a writer has a team of experts in every aspect of
book production — i.e., editing, copy editing, legal review, when necessary, cover design, formatting, marketing, and
publicity — who work together
with a common, vested interest in making a
book the best representation of the author and the publishing house that it can be.
Having published more than a dozen
books — nonfiction and fiction —
with both
traditional and often prestigious publishers as well as on my own, I have a very good sense of the demands of
book promotion and was delighted to have the chance to work
with Smith
Publicity who did a fine job
with my Sino - American Tales series of historical novels
With traditional publishing, they release your
book, do a few
book signings, interviews, and after a few weeks, or months, if you can't bring in a certain amount of money, they pull it from
book stores and minimize
publicity and marketing.
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Julia Drake is the co-founder of Wildbound PR, a California based literary
publicity company that works
with authors across the globe to gain exposure for their work via
traditional and digital media press campaigns, social media marketing, innovative
book tours, author websites and promotional videos.
The last real advantage that
traditional publishers have is an «in»
with major reviewers, which can get your
book a great deal more
publicity.
When promoting and marketing business
books, we incorporate the elements of a
traditional book publicity campaign
with proven author marketing services techniques to enhance reputations and brand authors.
While social media has created exciting new avenues for
book marketing
with innovative new platforms and online sales opportunities,
traditional book publicity via media coverage remains essential.
If you're working
with a
traditional publisher, you can shift immediately to creating your
book publicity and promotion plan and begin executing some of the elements.
Build
Book Buzz
Publicity Forms & Templates is a 50 - plus - page workbook containing nearly all the media relations tools authors need to generate exposure
with traditional and online media outlets.
I needn't remind those in
traditional publishing about the agonizingly slow process of contracting for a
book, developing the manuscript, seeing it through the editorial and design and manufacturing processes, getting it into the stores
with adequate
publicity — and finally trying to move it off the bookstore shelves.