Seth Godin, whom many consider the premiere social media guru, uttered a word of caution to
traditional book publishers at the recent Digital Book World conference:
Not exact matches
And remember that
traditional publishers will treat your
book like produce, if they notice they bought it
at all.
I looked
at traditional publishers who might be a good fit for my
book and read every blog post I could find about other author's experiences.
And another key factor,
at VP and HS, the
books are available for wide distribution via
traditional sales outlets just like a
traditional publisher.
Again, I suggest you look
at books in your genre by
traditional publishers and see what they do.
As we've written a number of times
at GigaOM, the
traditional book - publishing business continues to be disrupted, with some self - published authors such as Amanda Hocking making millions of dollars without using a
traditional agent or
publisher, by selling their own
books through Amazon's (s amzn) Kindle platform.
Had
traditional publishers taken early risks in digital publishing, it could have resulted in
traditional publishers being the leaders in the publishing revolution — rather, they have been placed
at the mercy of (e)
book vendors.
Knowing that there are other options to
book publishing beyond throwing my
books at a
traditional publisher gave me some hope.
Projects like Hugh Howey's Author Earnings are already maximizing on the available information to help authors make sound decisions concerning publishing route, ebook pricing, and more, but
traditional publishers are also slowly coming along in terms of looking
at all the possible pieces of information surrounding a
book or author, and using that information to drive consumer engagement.
-- Some
publishers ask you to chip in for editing, your
book cover, or for marketing / publicity (
traditional publishers provide these things as part of the publication process,
at their expense, not yours).
Today, her self - published Gansett Island Series, roundly rejected by
traditional publishers, has sold more than 2.5 million ebooks and is still going strong
at book 16.
Force, a New York Times and USA Today contemporary romance author who has written more than 50
books, was
at the forefront of the indie publishing wave in 2010 when she self - published
books that had been rejected by
traditional publishers.
And you can see this in the comments and actions of
traditional book publishers, who are holding back e-
book versions of
books in order to avoid cannibalizing hardback or softcover sales
at the bookstores.
What I find interesting and what nobody really talks about is that Amazon has made data related to
books more transparent yet they are being demonized when
traditional publishers have kept their stats under wraps for decades while continuing to be far from forthcoming
at all.
Also, self - publishing titles tend to include
books that are locally focused, narrate family histories, are niche and
at times more risque — around religion, politics, sex and sexuality — than what a
traditional publisher might wish to handle, Fulton and Bradley said.
Does your
book's retail price
at least come close to what the
traditional book publishers are asking for their
books?
But just as if you don't need a buggy whip to start your car, you don't need an agent to sell a
book, or a
traditional publisher to make a living
at fiction writing.
Technically, an indie can put a
book out without spending a dime (though hiring an editor,
at the least, is recommended), meaning that even 99 - cent ebooks can result in tidy profits, whereas
traditional publishers must put a lot more money into the process and can't afford price points like that,
at least not in the long run.
Barnes & Noble may be attempting to charge
publishers not only for
traditional co-op (which usually means display on the New Releases table, Mother's Day table, etc.), but also for giving
books any shelf space
at all, including spine out.
January 2010 I started blogging and by the end of 2012, so we are talking a good couple of years of blogging here, I built a speaking platform for myself, I had started podcasting, I was blogging a couple times a week, good community of people and then boom, the
book offer comes in from a
publisher in the U.S. and I didn't go with that initial offer but it made me think very seriously about going back to that goal of someday writing a
book and so I was introduced to a literary agent and I obviously went the
traditional publishing route with Virtual Freedom but there's nothing wrong with the self publishing route
at all.
Even better news for American
publishers was that all sales were up, even
traditional paper
books, although
at a much smaller rate.
My understanding is that few bookstores will carry a POD
book because most PODs (including Lulu, if I understand correctly) do not offer the same terms for returns (if they're allowed
at all) as a
traditional publisher offers.
I have no idea whether the separate rooms
at the
Book Fair was an intentional slight to Indie authors, an attempt
at keeping their accounting fluid, plain old poor planning / stupidity or the pressure applied by
Traditional publishers to keep their stars away from the riffraff, nor do I care.
You still want to make sure you're compensated
at the rate that
traditional publishers have valued
books like yours, but if you can decrease the price by a small margin, it may help influence the consumer's purchase.
5... Watch what the
traditional publishers are doing for electronic
books in your genre
at least once per year and stay just below them.
If you are fortunate enough to have your
book acquired and published by a
traditional publisher, you will probably be required to assign your rights to the
publisher for
at least 35 years.
With the Internet and today's technology,
traditional publishers are being turned on their heads, self and independent
publishers have morphed into new critters — ranging from «Wow — look
at these
books, they are amazing» to «Wow — these like they were done with Elmer's Glue
at the kitchen table.»
How to Secure a
Traditional Book Deal by Self - Publishing (Jane Friedman at Writer Unboxed): «It's not any easier to interest an agent or publisher when you're self - published, and since new authors are more likely to put out a low - quality effort (they rush, they don't sufficiently invest, they don't know their audience), chances are even lower their book will get picked up.&ra
Book Deal by Self - Publishing (Jane Friedman
at Writer Unboxed): «It's not any easier to interest an agent or
publisher when you're self - published, and since new authors are more likely to put out a low - quality effort (they rush, they don't sufficiently invest, they don't know their audience), chances are even lower their
book will get picked up.&ra
book will get picked up.»
Combine that with the thinking that a
traditional publisher takes the bulk of your earnings, your say - so in the
book design process etc., and still expects you to take on the lion share of the promotional effort, it seemed to make sense to me to just go
at it alone.
In
traditional publishing,
publishers need to recoup
at least $ 10,000 to $ 50,000 in investment and overhead before they make money, depending on the type of
book.
Approved by my agent
at the time, I signed a
traditional contract a few years ago with
publisher Aflame
Books, whose backlist (of twenty literary fiction titles in their first English translations) was about to be supplemented by a new imprint for original - English - language fiction, starting with my novel The Imagination Thief as this imprint's launch title.
As one of the most active rights fairs for English language in the world (the U.S Commercial services reports 80 «success stories» in each of the past three years), TIBE presents an opportunity for
publishers to sell
Traditional Chinese rights (different from the Simplified Rights sold
at the Beijing
Book Fair), as well as English rights, plus any other possibilities made available from the near 60 countries in attendance.
You see, although I was technically a
book agent
at the time, I was really just an aspiring author who'd gone «undercover» as a publishing agent to learn everything I could to get my own
books picked up by a
traditional publisher.
Bryant noted that
book promotion was key in China and though
books typically sold
at a price equivalency of $ 5 to $ 8 per title, he encouraged
publishers to price their
books at their
traditional home market rate and then offer discounts.
However, again, most
books fail — and
traditional publishers are not great
at book marketing.
At Page Two we feel strongly that if you're funding your book, a hybrid publisher should give you full royalties, or at least much better royalty rates than a traditional publisher would pay (i.e. better than 10 - 15 % of the retail price
At Page Two we feel strongly that if you're funding your
book, a hybrid
publisher should give you full royalties, or
at least much better royalty rates than a traditional publisher would pay (i.e. better than 10 - 15 % of the retail price
at least much better royalty rates than a
traditional publisher would pay (i.e. better than 10 - 15 % of the retail price).
Or perhaps they'll publish a particular series through
traditional publishers and then self - publish other material «for fun» in different genres, or
at different lengths and with different approaches, either as experiments or to fill in the gaps between big
books with their
traditional house.
At a recent writers» workshop we attended, a participant told us that she suspected
traditional publishers had funded this blog post besmirching renowned self - publishing authors for purchasing Amazon reviews of their
books.
In preparing a
book on Northern Arizona my
traditional publisher would not allow me to include a section on Route 66 which I have witnessed over and over how many people come from all over the world to drive on Route 66, eat
at the old cafes and stay in the old motels.
However, if libraries don't find a way to distribute eBooks in a reasonable manner (which the Overdrive model fails to do) and provide a comprehensive collection of
books from
traditional publishers (which, of course, neither Amazon nor libraries offers
at present), then libraries will become marginalized and, ultimately, fade from the scene (IMHO).
Interview (begins
at 14:21)-- Seth Godin in an interview recorded on February 25, 2011, talks about his recently released
book, Poke the Box,
traditional publishers, Amazon's culture, the Domino Project, and lots more.
I think that the days of
traditional publishers with print
books, where sales had to be made right
at / immediately after release in order to make best - seller lists, aren't the case with small press and indie publishing.
IngramSpark helps close the gap between independent publishing and
traditional publishing by allowing authors and
publishers access to the same global
book distribution and quality enjoyed by
traditional publishers at prices self -
publishers can afford.
Mark went on to mention «If an author can earn the same or greater income selling lower cost
books, yet reach significantly more readers, then, drum roll please, it means the authors who are selling higher priced
books through
traditional publishers are
at an extreme disadvantage to indie authors in terms of long term platform building.
That
book has now received such acclaim and support that its first and second volumes are combined into a far more industry standard version released by a
traditional publisher; it's even more economical now, as it's no longer being produced in - house
at the request of people who didn't want to make dietary decisions for their allergy - stricken kids by booting up the computer and trying to connect to the internet via dial - up modem.
If business is being conducted as it usually is, then
traditional publishers sell their
books to Amazon
at the discount they use for all of the other big accounts (Wal - Mart, Costco, and so on).
In regards to the «I'll review yours if you review mine», the one
traditional publisher i had actually wrote that into the contract: you have to review
at least
book per quarter that was not in your genre.
Cheryl Tardif, self - published author and
publisher at traditional publishing house, Imajin
Books
Traditional publishers take a
book and look
at how fast it can return its costs of production so they can forget it, toss it away.
According to my royalty statements, 80 - 90 % of the
books I'm selling through my
traditional publishers are
at deep discount.