The phrase
"traditional booksellers" refers to physical stores or businesses that sell books in a traditional way, where customers can visit and browse through physical copies of books before purchasing them.
Full definition
Pundits might put a different spin on how and when it will happen but all see a struggle for survival
by traditional booksellers thanks to a growing shift to electronic books and Internet sales.
This could pose a serious problem for
traditional booksellers like Barnes & Noble as these generations grow up, especially if the younger generation uses the Internet as a source of reading material rather than books.
Wherein big publisher ebooks maintain an absurd price that is meant to deter the average buyer from fully adopting the format, keeping relationships with
traditional booksellers intact.
The company is due to report its quarterly earnings this week, and all eyes will be on how well its digital and device strategies are holding up, in the wake of people reading less paper books and general problems that have befallen
other traditional booksellers like Borders.
EBooks, the availability of used books and online distribution are only part of the business climate change faced
by traditional booksellers.
A person at Amazon told me that publishers keep ebook prices high in part because they don't want to jeopardize their relationships
with traditional booksellers.
Barnes and Noble does not have the company culture to focus on digital, they are
a traditional bookseller.
We need to find ways to get them involved early, whether it be
traditional booksellers, online booksellers, or new entrants.
When
the traditional bookseller's role is reduced, publishers» value to authors will also take a hit unless they can address it with proven marketing clout in the digital realm.
If you went exclusively non-Amazon, it might start a huge trend that would do a big benefit to
traditional booksellers.
But now, reports show that e-book sales are down, leveling out with print sales, and
traditional booksellers are breathing a collective sigh of relief.
It encompasses not only Amazon and
traditional booksellers — many of whom have their own proprietary e-reading devices, such as Amazon's Kindle and Barnes & Noble's Nook — but also tech companies and makers of e-reader devices, such as Apple, Google, Sony, and Kobo.