There is more of a move towards the Internet because you do have a little bit more freedom of choice, people do have — when it comes to television, they find they don't need 700
channels, they just need a handful of
channels that they watch all the time and that they are willing to pay a monthly price for that, it's most of the time less than cable, and I think that's an interesting other notion that
traditional services with the judicial pricing is fading out in favor of, and I think that that was another piece that Mary Meeker brought up, is the idea of the subscription that subscription services on the Internet are also kind of all the rage being able to subscribe to things that you receive on a regular basis, Office 365, Acrobat, they are all on subscription services, a very model of how we purchase these things is changing as well, and that's all
due to the Internet.
For those of you wondering whether to buy a policy online or through
traditional channels, you must note that the online money income plans offer the same payout option as the
traditional policies though the cost of the online money income plans may be slightly less
due to reduced cost.