Another traditional fashion brand joins the smartwatch market ahead of Baselworld 2017, though a lot of things about the Guess Connect are unclear.
That's right,
another traditional fashion brand looks set to join the competitive yet stagnant intelligent wearable market, and although the world - renowned Austrian producer of cut lead glass isn't ready to share, well, anything specific about its rookie smartwatch effort, we're expecting a decidedly luxurious release.
It obviously wasn't intended as a rival for the countless luxury Android Wear 2.0 timepieces unveiled of late by
traditional fashion brands either, though the Porsche Design edition will need to confront the likes of the Montblanc Summit, Tag Heuer Connected Modular 45 or Movado Connect.
While Android phone makers seem to be giving up on Android Wear,
traditional fashion brands only seem to be embracing it more.
Not exact matches
Urban Baby Runway also has some cute baby clothes for both boys and girls that are more on the funky side of
fashion than the
traditional look we are use to, as well as some Rock Star
brand maternity clothes for mom.
Whilst the
traditional clutch is small, nowadays, many
fashion brands have gone beyond the
traditional style, and added straps, pockets, etc. to increase its versatility and functionality.
Zara is battling yet another issue of cultural appropriation, as the affordable
fashion brand has been accused of stealing the
traditional baati style from Somali, calling it a Tie - Dye Maxi Dress, with no mention of cultural inspiration.
Indeed, many millennials view the
traditional luxury
brand playbook — with its glossy advertising, glitzy flagships and seasonal runway shows — as a tired and inauthentic marketing formula, tied to old -
fashioned ideas of social hierarchy and extravagance.
For the runway show of her womenswear
brand Mame, which she also presented last month in Paris having won the
Fashion Prize of Tokyo, the designer made use of
traditional kimono fabrics and embroideries, repurposing them for the modern woman, who is less conservative than her mother or grandmother.
The
fashion brand's first collection, Autumn / Winter 2010, played with cloaking and
traditional African fabrics, taking inspiration from rural Ghana's Dipo rites - of - passage ceremony, and set the tone for the label's signature melding of indigenous textiles and motifs with Western silhouettes.
In a
fashion market being reshaped by digital media, rapid globalisation and an uncertain economic and geo - political environment, more and more
brands are rethinking their approach to where, when and how to present their collections, putting pressure on
traditional fashion weeks to evolve.
A fusion of high -
fashion — many in recognizable
brands — like Armani, Calvin Klein, Dolce & Gabbana with vibrant colors and patterns — which complimented more
traditional African garments like Daniel Kaluuya in a Burberry blazer over a Ugandan kanzu.
Inspired by art, music and
fashion, this
brand is driven by bold design and breaks the
traditional hotel model.
And in
traditional Nintendo
fashion, this remake features a couple of new additions, with the most notable being the
brand new «Bowser's Minions» side story.
For example, the role of International partnership is presented by the case of Eyeworks + M1, two Los Angeles based eyeglass designers that, in order to produce their innovative glass frames, have found a small manufacturer in a Dolomites» village with which they developed their projects; the cross-breeding between social networks and craftsmanship is represented through the story of Formabilio that, starting from a web community, now produce furniture and home accessories conceived by young designers, realized by local manufactures and sold online; the evolution of
traditional craft techniques to realize high - quality products is expressed by the case of Bonotto, that combines mechanical looms with advanced technology, bringing craft into an industrial factory to produce unique textiles for the most renowned and innovative
fashion brands.
Taking place within the VW Dome in the courtyard of PS1 MoMA rather than the more
traditional venues of New York
Fashion Week, Eckhaus Latta's commitment to prioritizing creativity over mass marketability has won the young
brand strong support of major art institutions resulting in their inclusion in several exhibitions such as the Greater New York survey show on view at at PS1 MoMA, as well as the upcoming exhibition, Made in LA opening at the Hammer Museum in Los Angeles, on June 12th.
Meanwhile, many
fashion brands in recent years have adopted Android Wear while
traditional tech companies are holding back on wearables.
In the past couple of years, there are several Android Wear smartwatches even from the
fashion and
traditional watch
brands like Montblanc, Fossil, TAG Heuer, and Louis Vuitton.
Ironically enough, however, it's the
traditional watch makers and
fashion brands that have been making the most waves as of late.
Seeing as how Fossil hasn't exactly made a fortune off own -
brand Q smartwatches, and Google just killed the Michael Kors Access line less than five months after its official Store debut, you'd think
traditional watchmakers and
fashion designers would show a little more hesitancy in joining the volatile, still - fledgling and muddled market.
Rather than
traditional tech companies trying their hardest to get a grip on design,
fashion brands are taking it on, and it's resulting in some varied and attractive results.
Younger shoppers have gravitated to fast
fashion brands not only because they're more affordable but also because they're able to quickly capture the latest looks and make them available in a fraction of the time
traditional merchants need.
Brands, like Coach, Gucci, Prada etc., have rewritten the
traditional norms of
fashion catier earrings world.