How Gamification Can Help Attract New Customers Expert Gabe Zichermann explains how adding gaming features to your site can surpass
traditional loyalty programs when it comes to generating new business.
According to Will Gallego, senior engineer at Buddy Media, many major retailers are using these new technologies to reach out to their customers and communicate with them, and pet retailers can use them to
complement traditional loyalty programs.
I used to fly Southwest Airlines quite a bit when in college, though I haven't in recent years mostly because the schedule doesn't fit my needs and I
find traditional loyalty programs offer more value.
In traditional loyalty programs, points earned through a specific retailer could only be exchanged through the same company, or possibly with a few partnered companies that offer complementary services.