Sentences with phrase «traditional marketing channels»

But I also well versed in marketing of product be it online through list building or online ads or through traditional marketing channels such as magazines and direct mail and placing ads in genre - specific publications.

Tired of cold calling and disappointing return - on - investment of traditional marketing channels, insurance agents look to netQuote to provide targeted, quality leads on a pay - for - performance basis.

As the white paper notes, traditional marketing channels like TV ads, direct mail and billboards are primarily one - way streets: The advertiser talks, and the audience listens (or doesn't).

In addition to traditional marketing channels, Blue Buffalo maintains a team of 1,500 + in - store representatives who educate / convince pet owners to choose Blue Buffalo.

They are also very affordable compared to traditional marketing channels, and they usually offer a far more targeted, measureable and effective marketing opportunity.

They are succeeding at marketing eBooks because instead of relying on traditional marketing channels, they are providing authors with an avenue to reach their audience directly and sell books to them.

Traditional marketing channels are less effective than they used to be.

Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels.»

Just as we're leaving more traditional marketing channels behind, the advent of the Internet of Things (IoT), connected / smart devices, and mobile technologies is blurring the lines between the digital, traditional and physical at a rapid rate.

The brand's keen following among millennials - consumers who are hard to reach through traditional marketing channels but who are highly valued for their spending power - has explained its rise as one of the media sector's fastest - growing companies of the last decade.

As a result, it starts operations unaware of values in at least five traditional marketing channels:

Not exact matches

You might choose traditional direct marketing plus online sales as your primary channels, and employ tactics including direct - response TV spots and online ads and e-mail solicitations that link to your website.

They diversify options, bring customers from new channels, and extend product reach beyond the possibilities of traditional marketing.

Today the market is shifting once again — and this shift presents the biggest showdown yet between the new digital model epitomized by LendingTree, and the traditional, realtor - and - branch - driven channel to landing a mortgage.

Xiaomi brands itself as an Internet company that eschews traditional marketing and sells hardware at low prices as a distribution channel for its real money maker - software and services.

In such a new industry, with a consumer demographic still undefined, it is tough finding experts with deep experience in traditional marketing and new marketing channels.

Some traditional broadcasting networks view these online services as competition, and are hesitant to add their local channels to those services in regional markets.

In addition, if our grassroots marketing efforts are unsuccessful and we are required to use traditional advertising channels in our overall marketing strategy, then we will incur additional expense associated with the transition to and operation of a traditional advertising channel.

Because we do not rely on traditional advertising channels, such as print or television advertisements, if our grassroots marketing efforts are not successful, there may be no immediately available alternative marketing channel for us to build awareness of our products in a manner that we think will be successful.

Every one of our strategists has a keen understanding of traditional marketing practices as well as email, digital, social, and mobile platforms: combining multiple channel marketing and messaging efforts is vital for early stage and established brands to thrive in an online world.

Consumer marketing via social media and other traditional media channels will be highly selective in the short term but grow as the company scales up in a given region in which it has achieved a critical mass of customers.

Harry focuses on middle - market omni - channel consumer and business marketers, digital and traditional media, marketing and business services and ad tech.

«At Directed Capital we are always looking to provide solutions for Main Street that traditional lenders do not have the capability or flexibility to assist with,» said Directed Capital's CEO Chris Moench, who has specialized in acquiring and repositioning debt for more than 25 years, «With the increase to our credit facility from our longtime lender Goldman Sachs, we were able to acquire these FDIC loans and expect to continue our long tradition of helping borrowers re-access traditional financing channels, while providing investors with superior returns typically uncorrelated with the market.

Dr. Gonca Soysal, an assistant professor of marketing in the Naveen Jindal School of Management, investigated how adoption of a retailer's factory outlet channel affected customers» spending in the retailer's traditional retail store channel.

Conservatives have always resisted such gross rationalization of society, however, and insisted that local knowledge channeled by evolved social institutions — from families and civic and fraternal groups to traditional religious establishments, charitable enterprises, private companies, and complex markets — will make for better material outcomes and a better common life.

It's important, however, that you have someone, either internal or external, who understands what various channels of communication — sponsorships, advertising, social networking, public relations, traditional media, direct marketing, school publications, face - to - face contact, the school website and school events — are able to achieve.

Equally important, independent publishers are increasingly bypassing traditional publishing industry sales channels (mostly chain stores and libraries) in favor of marketing directly to readers, and to stores whose product lines are compatible with the subjects of their books.

If I chose to try to publish through traditional channels, I would have had to go out of pocket to market the book myself anyway, I would potentially never be fully compensated for my work, and I would give up all rights to my book.

The Pubsoft system was developed to work together with traditional marketing techniques as well as maximize channel distribution.

Reach: Traditional publishing houses have established distribution, sales and marketing channels, and will use those to promote your book to reach wide audiences.

The company is certainly not without revanue streams in marketing their books via the traditional bookstore channels.

We provide an «on - device» Application Store for device vendors, applications to these niche markets, based on geographic location, devices, payment method or even types of applications that users can't find in traditional channels.

The report presents 145 pages of data and commentary on a broad range of eBook issues, including: spending on eBooks in 2010 and anticipated spending for 2011; use levels of various kinds of eBooks; market penetration by various specific eBook publishers; extent of use of aggregators vs offering by specific publishers; purchasing of individual titles; use of various channels of distribution such as traditional book jobbers and leading retail / internet based booksellers; use of eBooks in course reserves and interlibrary loan; impact of eBooks on print book spending; use of eBooks in integrated search; price increases for eBooks; contract renewal rates for eBooks; use of special eBook platforms for smartphones and tablet computers; spending plans and current use of eBook reader such as Nook, Reader and Kindle; the role played by library consortia in eBooks; Continue reading Primary Research Group releases Library Use of eBooks 2011 Edition →

If writers do not know who their audiences are, they can, in essence, ride the coattails of the marketing channels of a traditional publisher.

The Division distributes its products not only in the traditional channels (kiosks, newsstands, bookshops and comic shops) but also in supermarkets, other mass market outlets and online retailers.

Firstly, traditional channels for mass market genre fiction are shrinking.

Clearly, the book trade, with all its editors, cover artists, sales people, marketing savvy, and traditional distribution channels, managed to do very little for this well - reviewed novel by a brand - new author...

In general, the function of book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and (ideally) displayed and promoted through them to the consumer public.

9) Pentian report that a majority of their successes have been with authors in emerging markets e.g. Chile, Ecuador and Cuba, These markets have not had access to the traditional publishing channels, funding and distribution, but these authors now have the tools that they need to reach their audiences.

I'm a nonfiction ghostwriter and many of my authors choose to self - publish, either because they don't have the marketing platform to get a traditional deal or they have an established sales channel (speaking, for instance) and don't want to surrender 85 % of their royalties.

«This partnership enables Velocity Micro to infuse Overdrive methods into Velocity PCs, giving us another performance advantage and improving our brand position even further,» said Randy Copeland, Velocity Micro president and CEO, «It will increase Velocity Micro's market share in the high - end PC enthusiast segment, while giving us a stronger offering in our traditional upper mainstream channels.

You already have your marketing channels in place, you'll have total creative control of the publishing process, and you'll make more money per copy than you would through a traditional publisher (depending on the prices you set).

With authors — self - published and traditional, alike — taking on more marketing responsibility in this new digital era, a direct sales channel also eliminates any walls or middlemen between publishers, authors, and readers.

In addition, the press release said CPI is launching a new marketing strategy directed toward the fee - based adviser channel and featuring its traditional mutual fund platform, supplemented with a limited selection of both core and managed CIFs.

Reporting impact in series of marketing and communication tools, including but not limited to: monthly e-newsletter, quarterly magazine, monthly television segment, direct mail letters, in - hospital advertising, video testimonials, lottery promotional materials, stewardship letters and through both traditional and online media channels.

In traditional channels, private - label accounts for unit market shares of 12.9 percent in pet foods and 17.4 percent in pet supplies, which includes toys and accessories.

Italians have been slow to embrace online travel purchases for diverse reasons: broadband penetration is low and still relatively expensive; they are by nature hesitant to release personal information over the Internet; traditional offline players have powerful ties and still sell the vast majority of travel related products; tour operators have been cautious about challenging conventional distribution channels; credit card usage is still relatively low and most credit cards have limited spending margins per month and the country's population is aging rapidly, resulting in slower adoption of the Internet than other markets.

The report provides market sizing and forecasting through 2012 for all major travel segments (airlines, hotels, car rental, vacation packaging, cruise and rail) and key online and offline distribution channels (online travel agencies, supplier websites, and traditional travel agencies / offline supplier direct).

The topic of online versus traditional booking channels will once again be a key focus at the 2013 Arabian Travel Market technology seminar sessions as organiser, Reed Travel Exhibitions, highlights the dramatic shift in consumer mindset over the last 12 months as travellers log on to technology for convenient airline and hotel bookings.

Bates continued, «The redeveloped site reflects the shift in marketing New Zealand internationally from generating awareness about the country through traditional media, to actively targeting the people who are already considering travelling here using online channels.»