On a panel we shared last spring, Josh Koster talked about the ever - increasing amount of ad inventory becoming available on video websites, and I suspect that many more -
traditional media consultants will «get» the idea of advertising on a site like Hulu, which shows TV programs, a lot more naturally than they will Google Ads.
Not exact matches
Kristi Soomer, a retail
consultant with PwC, says retailers can succeed without
traditional advertising, even in new markets, because social
media has quickened the brand - building process.
For one thing, it's close enough to
traditional television advertising that
media consultants can adapt their content to it quickly!
It is a somewhat different game from
traditional marketing... something that
media strategists and advertising
consultants have not yet entirely picked up on.
Resourceful professional and
consultant with keen business insights on the side of
media production, encompassing
traditional and new
media platforms.