Not exact matches
Because of the space constraints in mobile,
traditional banner and display ads aren't as effective, so the seamless integration and high click rates of
news feed ads — known in the industry as «native advertising» — are perfectly positioned to boost Facebook's mobile
business.
The company has expanded into other
businesses to diversify away from the
traditional news model, with moves like hosting live conferences, starting a wine club, and opening an online store selling branded products.
Microsoft's
traditional core audience —
businesses that buy Windows computers — is notoriously slow at upgrading machines, so there could be some good
news ahead for the company on that front in 2013.
The good
news is that clever startups are coming to market with big new ideas intended not only to change the way small
businesses handle money, but in some cases to also cut out big, bad, TARP - grabbing
traditional banks altogether.
As marketers start treating their
business blogs as in - house
news publications — and as they start to optimize for its other use cases in the middle and bottom of the funnel, they'll realize the limitations of
traditional blog performance indicators like traffic and inbound links.
In other words, this would constitute a permeation of the
traditional «wall» between the
business and editorial sides of a legacy
news organization.
The research conducted by Howes and Sallot looked at the potential value behind using
traditional news media versus controlled media as a practice in
business.
Many in the
traditional publishing world believed that adoption of the» agency model» was the biggest
news of 2010 in the book
business, and perhaps many of the same people will see the demise of the agency model as the biggest
news of the next year or two.
A few weeks ago we came to terms with the
news that Konami was exiting the
traditional video game console publishing
business in favor of the more lucrative mobile market where microtransactions are king.
Issue 12 of the
News & Views on Civil Justice Reform, from the Canadian Forum on Civil Justice, released a few days ago, has a piece by Jordan Furlong, «This is Not the End of Lawyers... but this is the End of the
Traditional Legal
Business Model» [PDF], responding to an excerpt from Richard Susskind's book, The End of Laywers?
According to
Business news daily, Serif typefaces are often associated with being impressive, reliable, authoritative,
traditional and respectable (WEEMSS, the infographic on font psychology).
While you shouldn't rely solely on
traditional advertising methods like print ads and press releases to gain the kind of attention needed to move the needle for your
business, it doesn't hurt to cover your bases with your open house promotion by leveraging popular newspapers, magazines,
news stations, and other outlets in your market.