Finally,
traditional organic search factors and general brand awareness are probably going to have a greater impact on local search results than they previously did.
If your practice is locally focused, getting found in
the traditional organic search results isn't the only way to get found online (although it is a good one).
Not exact matches
While Google is the standard by which all
search is measured, those active in defining their presence in
traditional search will do so through
organic as well as through optimized techniques such as SEO.
Social & directory media is huge right now, but every program I recommend is integrated with multiple channels including
traditional,
organic search, PPC, social media, Google local video and others to ensure they are everywhere a potential client is looking.
Social Media Signals Merge with
traditional SEO factors: Google undertook some radical changes in 2010, including Google Instant and the merging of Google Places listings within the
organic search results.
While still
organic results, as in you can't pay for them, local
search results take into account a different set of signals from
traditional organic results.
In a nutshell,
traditional organic results are delivered based upon the degree of relevance and popularity of a web page to a specific
search and
search user.
And as is the case with the differences between
organic and paid
search results, most people still don't understand the key differences between
traditional organic results and local
search results.
Websites, blogs, and social media platforms can enhance
traditional marketing by providing name recognition, professional referrals, and improving
organic search results in Google.