As a recent guest on the Voicebot Podcast, XAPPmedia CEO Pat Higbie pointed out that for radio, smart speakers and voice assistants represent a sort of renaissance for radio broadcasters and audio publishers as they can bring
traditional radio content back into the home.
Big brands have advertised through
traditional radio content for decades.
Not exact matches
There are tons of advertising options beyond
content marketing and social media; PPC advertising, banner ads, and even
traditional forms of advertising like TV and
radio are just a handful of examples.
And beyond economic issues, the Internet offers a huge potential for greater organizational, educational and political cohesiveness than ever before by becoming a syndication
content provider (an electronic Black Sports Wire);
traditional publishing (re-utilizing
content creatively and cost - effectively to create books; calendars; magazines etc.); long term convergence (as BASN bandwidth increases BASN evolves into multimedia Internet / TV /
Radio network with round the clock, global BASN coverage).
Independent media coverage is a more
traditional form of news
content like a TV broadcast, newspaper article or
radio show, whereas more controlled sources of media are paid media such as advertisements or an organization's own website.
Building an author brand, author website, list - building and email marketing,
content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV,
radio and
traditional media
ARTonAIR's mission is to excel as a globally accessible and technically innovative deliverer of
content, through a
traditional radio - style stream of hosted shows in a curated schedule and a searchable on - demand archive.
Pure, a manufacturer of music streaming devices and digital
radios that use DAB technology to tune into
traditional broadcasting stations, has launched a new service today that allows Android and iOS users to play audio
content wirelessly.
Television,
radio and print, the
traditional media, are rapidly evolving to include, and in some cases be replaced by, digital
content, thus broadening the available channels further beyond the Internet, mobile and social media marketing.