Paul McManus says that the «
traditional soft brand model has fully matured.
Not exact matches
Dr Pepper plays a more
traditional role in the beverage market, bottling and distributing numerous
soft drinks and juice
brands.
The front is a little
softer and more curved than what would be
traditional for the
brand, but it adds a modern feel and a sense of speed and performance.
Unlike the
brand's
traditional products, the Renegade (pictured) is a tiny
soft - roader meant to appeal as much with European preferences as the voracious U.S. appetite for utility vehicles.
Great Hotels Digital Plus is a move away from the
traditional soft -
brand model, where historically a hotel's fees are pooled and spent predominantly on marketing at
brand level.
Worldhotels, a leading global group for independent upscale hotels, is growing its
branded soft franchise solution as the ideal alternative to
traditional franchising.