He started seeking out interesting notes from strangers when he visited Berkeley's free book exchanges (
traditional used bookstores, where you pay for the books, tend to throw away anything with markings).
Not exact matches
As it happens, the time - honored ways to generate word of mouth for books that are typically available to
traditional publishers — such as
bookstore signings,
traditional media coverage, and critical reviews — don't work as well as they
used to.
The book itself worked out (even with shipping costs which you don't get in the US) $ 5 cheaper than I would expect to pay in a
bookstore so why would I want to buy
using the
traditional method?
And is it any wonder that B&N's CEO works from the headquarters of barnesandnoble.com, and not from the old,
traditional headquarters of the
bookstore division that all of his predecessors have
used?
Traditionally published authors get the benefit of an editor (hopefully), a great designer, high quality printing (for special, novelty cover effects that are increasingly
used by
traditional publishers to stand out from the horde), and distribution to
bookstores — the perfect storm to catch a potential buyer and rope them in (sorry for mixing metaphors).
IndieReader In - Store enables authors to get their books into Edelweiss, an online catalog otherwise limited to
traditional publishers,
used by 37,000 industry professionals, including a majority of
bookstores (including B+N!)