Unlike traditional web analytics — the measurement of how your website is performing — marketing analytics is the measurement and optimization of your marketing activities.
Data from traditional marketing research, webanalytics and insight communities can help you provide the right message to the right person at the right time.
Tags for this Online Resume: Entrepreneurship, Thought Leadership, Positioning and Branding, Integrated Social Media / Traditional Mktg Techniques, Channel Management, Partner ManagementInternet Marketing / WebAnalytics, SEO / WebAnalytics