There are several
trends pet specialty retailers should take into account when making inventory decisions.
Not exact matches
The
trend toward natural products has impacted the collars and leashes category in a big way, and
pet specialty retailers must be ready to respond.
Supporting Their Neighbors While the implications for product safety is the primary driver of the «Made in the USA» movement — 65 percent of surveyed
pet specialty retailers pointed to product safety as the biggest factor — there is another important dimension to this
trend.
While it is obvious that the natural products
trend is still having a big impact on the
pet industry — and on
pet specialty stores, in particular —
Pet Business recently conducted a survey of
pet store owners and operators to see just how pervasive the the natural movement has become, as well as to reveal some of the challenges and opportunities facing
pet stores in this area.
Another important development moderating the
pet specialty channel's growth is the maturation of the natural products
trend.
According to manufacturers, a healthy number of independent
pet specialty retailers have responded to this
trend by seizing the opportunity to tap into the category's sales potential.
Sales data collected from more than 11,000
pet specialty stores reveals the
pet food
trends that are driving success for retailers across the country.
Pet specialty retailers looking for product
trends that will give them a leg up on the competition should pay close attention to several forces shaping the future of
pet care.
For more insight into
pet retailers» concerns about distributor consolidation, as well as analysis of the impact that the consolidation
trend is having on the
pet specialty channel, check back on Monday for part two of this blog.
Whether they choose to focus on the good news or the bad when formulating their expectations for 2015,
pet specialty retailers must resolve themselves to the fact that their future fortunes will primarily be decided by the same factor that brought them success in the past: the ability to identify and capitalize on emerging product
trends faster than their competitors.
Making the Sale Offering products that are on -
trend with consumers is just one part of the equation for
pet specialty retailers looking to boost sales in the natural treat segment.
That is great news for
pet specialty retailers, who continue to benefit from positive
trends in
pet owner demographics, but depend on key vendor relationships to keep up with the evolving demands of shoppers.
Knowing the
trends and attributes important to customers and stocking accordingly isn't enough;
pet specialty retailers need to call attention to the features and benefits of their bed and mattress inventories and be aware of buying
trends in the category.
Sales of interactive dog toys and puzzles are
trending up, powered by the benefits to dogs and owners these products offer, but
pet specialty retailers will still have to put some muscle into their merchandising.
Besides the humanization
trend,
pet specialty retailers may want to note the growing interest in feeding raw food, says Carol Gailen, co-owner of The Original mine
Pet Platter in Chicago.
Reporting that growth in the
pet specialty channel slowed in 2014, Bender cited a number of troubling
trends — many of which were expected to be tomorrow's problems — that may largely be to blame.
This pricing
trend will be important for
specialty retailers in their ongoing battle for market share in the
pet care category.
Freeze - dried and dehydrated dog foods and treats offer many advantages to
pet specialty retailers, enabling them to build inventories that are closely aligned with some of today's most dominant
trends — namely the growing interest in raw diets and the inclination of dog owners to take their furry buddies with them everywhere they go.
One of the key
trends that will continue to drive growth for the
pet specialty segment is variety.
In fact, services outpaced red - hot product
trends such as grain - free food and treats, natural products, raw diets and nutritional supplements when it came to areas where
pet specialty retailers were particularly optimistic about potential growth.
The conference will kick off with what is sure to be an entertaining keynote by conservationist and television personality Jack Hanna and his animals, followed by an update from market research firm GfK, which will reveal what it sees as the hottest
trends in the U.S.
pet specialty market, based on the sales data it collects from thousands of
pet stores.
Global
Pet Expo gets bigger every year, and that creates opportunities not only for
pet specialty stores looking for innovative products, but also for grocery stores that know they need to keep up with
trends.
Because the
trend is toward natural, non-medicated options,
pet owners are increasingly looking to
pet specialty retailers for these solutions, he adds.
Mass merchandisers can no longer be content to let product
trends incubate in the
pet specialty channel, only to adopt them once they reach maturity.
General session: My
pets eat better than me:
pet specialty data and
trends show why Natasha Davis, client service manager for GfK The number of US households with cats or dogs is steadily on the rise as younger generations opt for
pet parenting in place of child - rearing.
For
pet specialty retailers who invest in the interactive toys and puzzles category, this
trend can translate into some pretty dynamic profits.
Interestingly, the much - discussed «natural»
trend in
pet food is almost exclusively a U.S. phenomenon, with natural SKUs accounting for 69 percent of all dollar sales in the
pet specialty channel.
There is strong demand for premium and
specialty products due to safety concerns after the
pet - related recalls several years ago, plus there are
pets with health problems or other special needs, and a general
trend toward pampering
pets.
There are a number of U.S. demographic
trends that present significant opportunities for
pet specialty stores.
Hopefully,
pet specialty retailers are paying close attention and capitalizing on this growing
trend by offering a comprehensive selection of products designed to make traveling with
pets a first - class experience.
The natural products
trend has had a significant impact in the dog chews category, and
pet specialty stores stand to profit.
For
pet specialty retailers, keeping up with the latest
trends in dog and cat food can be a real challenge.
The effect that the natural products
trend is having on the
pet specialty retail channel is hard to miss.
Distributors took on dozens of new lines that satisfied the
pet specialty shopper's desire to recreate human dietary
trends for their
pets.
The retail
pet industry's
trend toward natural and eco-friendly products has quickly gained momentum over the past several years, and
pet specialty stores are positioned to profit from this movement.
Half of dog owners and a third of cat owners purchase Christmas gifts for their
pets, according to the American
Pet Products Association's 2013 - 2014 National
Pet Owners Survey, and
pet specialty stores with a variety of holiday - themed
pet products — in addition to the latest
trends in popular gift - giving categories like treats and toys — are poised for a successful fourth quarter and a very happy holiday season indeed.
Of course, the growth of the grain - free food segment has been an overwhelmingly positive development for
pet specialty stores across the country, as these retailers have proven particularly well - equipped to leverage this
trend.
The conference gathered a host of
pet industry distributors and manufacturers together for four days in Carlsbad, Calif., where they got a chance to network and learn from insightful presentations on the latest consumer
trends, the state of the
pet specialty channel and the various dynamics affecting all of the retail channels competing for
pet shoppers» dollars.
Although the treat category is commonly thought of as an impulse category, independent
pet retailers can turn it into a destination category by stocking products that are on -
trend and that are only available through
pet specialty stores.
The
pet specialty channel's premier chains experienced yet another year of remarkable growth in 2016, and there is no sign that this
trend will be slowing down anytime soon.
As we all know, these types of products have proven instrumental in the success of the
pet specialty channel over the past several years — particularly in the food category — and that
trend shows no signs of slowing.
Like O'Farrell, many
pet specialty retailers have identified
pet nutrition items like food and treats as particularly important segments within the overall natural
trend.
Designed to keep retailers on the cutting edge of this lucrative
specialty channel, ThePetElite.com anticipates consumer demand by exploring
trends inspired by the human fashion and interior design world as well as original creations from innovative
pet product manufacturers.
PB: Is the mainstreaming of this
trend making it easier for you to get your products into more
pet specialty stores and
pet owner cupboards?
«While the natural
trend is still driving most
pet food growth in the
specialty retail channel, stakeholders need to find the right balance between «rookie» categories — like frozen and freeze - dried — and proven «stars».»
To stores that contribute their point - of - sale data to our
pet specialty retail panel of over 11,000
pet shops in the U.S., we provide quarterly reports on nationwide
trends in pricing, discounts, uptake of new and existing categories, and more.
The
pet humanization
trend has had two different but related influences on how customers buy small animal housing, and both portend good things to come for
pet specialty retailers.
For independent
pet specialty stores, the ability to stay at the forefront of product
trends — particularly those within the
pet food category — is a critical component of staying competitive.
Savvy
pet specialty retailers can corner a piece of that market for themselves if they pay attention to the consumer
trends.
Not since the invention of the super-premium
pet food category has there been a bigger development in the
pet specialty channel than the
trend toward natural products.