Sentences with phrase «triggering exact match»

If your broad matches are triggering exact match keywords this is a big no no when it comes to reporting.

Not exact matches

If you have exact match keywords you should be putting priority on these as they will only trigger on searches that are exactly what you want the visitor to see.

If you take a second and look at how broad match works, then you will realize that a broad match will trigger phrase match as well as exact match.

Phrase match keywords will trigger ads when the exact phrase is part of the keyword typed into Google.

Now, exact - match anchor text is an easy trigger for Google's dreaded Penguin algorithm.

On the ad group level, add negative phrase and exact matches (embedded) as required, to avoid broad matches to trigger where there is an exact match in another ad group.

A phrase match works in a similar vein, triggering your ad for any search query that includes your keyword or phrase in the exact sequence and form that you specify.

Google offers four options that determine when your keywords trigger ads to show up in search results: exact match, phrase match, modified broad match and broad match.