Sentences with phrase «triggering exact match keywords»

If your broad matches are triggering exact match keywords this is a big no no when it comes to reporting.

Not exact matches

If you have exact match keywords you should be putting priority on these as they will only trigger on searches that are exactly what you want the visitor to see.

Phrase match keywords will trigger ads when the exact phrase is part of the keyword typed into Google.

A phrase match works in a similar vein, triggering your ad for any search query that includes your keyword or phrase in the exact sequence and form that you specify.

Google offers four options that determine when your keywords trigger ads to show up in search results: exact match, phrase match, modified broad match and broad match.