Not exact matches
In fact, it's
true across the board for all
airline loyalty programs.
The scheme is recognised as the industry's first
true frequent flyer program, even though Texas International
Airlines had launched a
loyalty scheme a couple of years earlier.
That's
true if it's a part of a general rewards program, like Chase Ultimate Rewards or Citi ThankYou, or associated with a specific
airline or hotel
loyalty program, such as Hilton Honors or Delta SkyMiles.
As every other major
airline has followed low - cost carriers lead to reward passengers miles depending on cost of the ticket, Alaska
Airlines has held
true to the original concept of
loyalty.
But, if getting to Ecuador with
airline miles is a top priority, the
True Blue
loyalty program should not be overlooked.
True, the small percentage of business travelers on expense accounts will reap big rewards from this type of
loyalty program shift, but it is yet to be seen how this will affect
airline customer
loyalty going forward.