Recognized for having some of the richest, most engrossing storytelling in the industry, throughout the years, Assassin's Creed has succeeded to position as
a true entertainment license, transcending video games to offer new and immersive experiences on comic books, mobile games, and novels and even movie with the worldwide release of the feature film «Assassin's Creed ®» which opens in theaters on December 21, 2016.
Many of the trends that reared their heads at Surtex held
true at the
Licensing Expo, even when it came to big
entertainment brands: Disney's focus on their beloved princesses and fairies, Warner Bros.» drive for their new Superman film and the continued representation of Looney Tunes and Batman all hearken back to an earlier era.