They also have left some consumers feeling confused about what they can and can't
trust on the popular site, which features 42 million reviews on bars, restaurants, orthodontists, body shops, gyms, nail salons, hotels and much more.
Not exact matches
Rather than using a battery of surveys and a matchmaking algorithm to pair potential dates like many other
popular dating
sites, Cupid believes that «the best way to find a compatible romantic partner is to spend time getting to know local singles — not by
trusting some guys in lab coats to match you with your soul mate based
on superficial test results.»
Having a
trusted, transparent website that responds to the needs of their users is what I believe will differentiate Where Pets Are Found from other pet
sites; Where Pets Are Found has also taken a slightly more modern approach by including
popular Web 2.0 functionality such as commenting
on listings, and the integration of
popular social network
sites such as Facebook, Twitter, Google +, Pinterest, Instagram and Tumblr.