- Define your book's main / secondary genre - Research the top 10 books / authors in your main genre (Amazon
page, pricing, #
of likes, tags, categories, reviews, covers, book description, websites, social media activity / presence)- Develop a positioning statement and messages that will speak to readers
of this genre but also differentiate your book - Design book cover keeping in mind what is selling in your genre and how you have positioned your book - Begin building social media presence (website, blog, FB fan
page, twitter, pinterest,
tumblr, slideshare, author profiles)- Decide on book formats (ebook, print, enhanced e-book) and distribution channels - Set the books price competitively, relative to the competition - Create the book launch plan and budget