I ask Alex, as I have every one of the new entrants we're discussing, what
types of clients tend to adopt what his firm is offering and where he encounters entrenched resistance.
Not exact matches
This
client was in a space that had what I now define as a high competitive backlink crossover (CBC) that often comes with a certain vertical and / or a certain
type of SEO that
tends to over-populate itself in the vertical.
The key difference between these two
types of search terms, and using SEO to optimize for them, is that they
tend to represent people in two different phases
of their
client journey towards deciding on a lawyer to represent them.
But also be ready to adjust for the
type of client and issue that
tends to walk in your door.
Motivating
clients is essential in this
type of job because unmotivated
clients tend to stop attending classes, which reduces gym profits.