The reason this can occur as much as it does is that a lot of authors are completely unfamiliar with how books
typically get into a bookstore, and of the pressures on a bookshop owner and staff.
This is a huge paradigm shift for publishers, who have
typically taken a business - to - business approach to sales and marketing, pitching their list to key agents within the industry supply chain; primarily sales reps who stood the best chance of
getting their books sold
into bookstores.