The grocery store has begun selling imperfect or
ugly produce as a pilot program in 10 of its 134 locations.
The idea is to purchase
ugly produce from suppliers — that would otherwise be thrown away — and sell it at a discount.
The always - popular baby carrot is just one prime example of the lengths producers have gone to
turn ugly produce into something desirable for the masses.
«Raley's is showing imperfect standards is a choice — grocers can
buy ugly produce and sell it.
Raley's sells imperfect or
ugly produce in a smaller container and Figueiredo says the display is nice, but he would have liked to have seen more of a «splash.»
A startup called Imperfect is trying to change the common perception of
ugly produce by delivering it to your door.
We want Walmart to combat food waste by
marketing ugly produce with an educational and fun campaign like the French supermarket giant Intermarche did with its «Inglorious Fruits and Vegetables Campaign.»
Some supermarket chains and industry groups in the US are
pioneering ugly produce sections and actively campaigning to reduce such losses.
Ugly produce took centre stage last year when Intermarche, France's third - largest supermarket held a successful campaign where it devoted floor space to
ugly produce marked down 30 %.
A petition calls on Whole Foods and Wal - Mart to start selling
ugly produce instead of throwing it away — an act that can benefit everyone.
In the U.S. Raley's has completed a successful pilot
selling ugly produce, Giant Eagle has just started a pilot and Whole Foods will start one soon.
We want Walmart and Whole Foods to combat food waste by marketing
ugly produce as they do traditional produce using a fun campaign like the French supermarket giant Intermarche did with its «Inglorious Fruits and Vegetables Campaign.»
«
Buy ugly produce, talk to farmers, purchase produce that would have gone wasted or does,» Figueiredo tells us.
We want to show that
ugly produce is for everyone.
Changing Perceptions National grocers are not selling
ugly produce, but Raley's Family of Fine Stores based in West Sacramento, Calif., is helping to change that.
«Buy
ugly produce, talk to farmers and purchase produce that would have gone wasted or does,» Figueiredo says.
It's a populist notion: Retailers and restaurants will start catering to lower - income consumers who want high - quality food that is as nutritious as it is delicious, she said, pointing to the growing sales of imperfect fruits and vegetables, often marketed as «
ugly produce.»
This summer, the organization also worked with a local farm alliance to launch a pilot version of the region's first «
ugly produce» CSA.
Together with Stefanie and with the support of more than 111,000 signers, we were successful in petitioning Whole Foods Market to sell
ugly produce.
In the U.S. Raley's has also started a pilot selling
ugly produce.
Filed Under: Healthy Treats, Holiday Cooking, Recipes we LOVE, Seasonal Eating, Summer Recipes Tagged With: farmers market peaches, peach crisp, peaches, summer peaches, ugly produce
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«As
the ugly produce movement has raised awareness of the global impact of food waste, we're seeing a rise in the demand for more integrity and transparency in food production.»
I try to find
the ugliest produce in the market:) Seems weird when I checkout and I have a $ 50 bill for like 3 miserable looking carrots, but I know the carrots are lower in pesticides and I seem to think I can taste the difference.
The retailer is jumping on
the ugly produce bandwagon with the launch of a No Name Naturally Imperfect line of fruit and vegetables.
A variety of grocery stores sells
this ugly produce, including Whole Foods and Giant Eagle.»