They like to play Diablo 2 on Hardcore mode or Demons» Souls, where the tension of
ultimate failure provides an emotional edge, and minimizing the risk of failure is a key strategic decision in the game.
The framework of assessment they have described to us includes important concerns such as opportunity costs, supporting the animal advocacy movement, and alignment with Open Cages» overall strategy.132 Their assessment process also involves asking important questions related to measuring success and
failure, such as how they plan to evaluate the program, how long they plan to pilot it, and whether they already have data indicating that they should rethink their strategy.133 Metrics that they use to help evaluate specific programs include the number of restaurants that agree to
provide vegan meals in response to their restaurant outreach, as well as the amount and overall sentiment of right - wing press discussion of their legal initiatives.134, 135 These metrics
provide useful information, but we think an organization prioritizing among many different interventions could benefit from the use of metrics that are more directly related to their
ultimate goals, rough estimates though they may be.