Research firm, Hearts & Wallets, conducted its Wants & Pricing: What Investors Buy & Competitive Ratings study, which ranked 24 financial
firms based on more than 10 different attributes that investors deemed most important, found that Edward Jones outperformed across nearly all attributes, including the top three: «fees clear and understandable»; «
unbiased, puts my interests first»; and, «explains things in understandable terms.»