The company, which claims to harvest massive amounts of data to develop personality profiles and target voters» «
unconscious psychological biases», has been swept up in an investigation by the UK Information Commissioner's Office (ICO).
The company closely associated with Ted Cruz's data - centric primary campaign has switched teams: Cambridge Analytica, the London - based outfit that boasts an ability to target voters based on
their unconscious psychological biases is now working behind the scenes for Donald Trump.
It promised to target voters» «
unconscious psychological biases,» by using massive amounts of data develop personality profiles, which could then be used to create extremely specific ads.