I think she was asking why ebooks should be sold
under the agency model when paper books are sold in the customary way.
Not exact matches
Yet we still face daunting challenges as we try to scale this proven
model to achieve widespread impact, especially
when resources are constrained and the effectiveness of investments is
under increased scrutiny by grantmakers, individual donors and public
agencies.
Under Macmillan's
model, known as the «
agency model,» e-books will be priced from $ 12.99 to $ 14.99
when first released, with prices changing over time.
When the ebook
agency pricing
model came
under fire by the US Justice Department and the European Union, companies began to settle out of court.
Under the
agency model,
when the publisher mandated a retail price of $ 12.99 to $ 14.99 for an ebook, it stood to receive 70 % from Amazon or another retailer — or somewhere between $ 9 and $ 10.50.
Because
when the big publishers colluded with Apple to raise prices
under the
Agency model, $ 12.99 and $ 14.99 were the price points for ebooks.
One other note on March's decrease from February's sales: just like sales dipped to their lowest point of the year last April, the first month that 5 of the «Big 6» publishers raised e-book prices
under «
agency model» pricing, March 1 marked the date
when Random House joined ranks and embraced the
agency model as well.