Siri's intelligence and broader usefulness will be measured by its ability to better
understand user intent and provide meaningful responses.
Not exact matches
Within an app, too, advertisers can gain an
understanding of a
user's passion points,
intent and emotional state.
Understanding the quality and
intent of
user traffic has become ever more important.
A semantic search tries to give a
user the best results by attempting to
understand the
user's
intent and contextual meaning, while keyword searches have traditionally relied on strict adherence to specific keywords.
It also applies machine learning to improve natural language
understanding of a
users»
intents.
Ultimately, search engines are looking for the best solution, which means an
understanding of the
user's
intent (why they searched and what they're looking for), context (where they are, what device they're on, their search behavior — and more), as well as ensuring their expectations are met.