When it comes to things like customer service, leveraging technology, branding, marketing, and
understanding key business metrics, a lot of law firms are behind the curve.
General counsel and legal operations officers
understand that access to meaningful
metrics and
business intelligence is a
key component to managing spend and risk.
Marketing Director — Duties & Responsibilities Experienced administrator with a background in sales, marketing, and customer service Design and implement comprehensive email marketing campaigns and all collateral material Analyze email trends garnering insight into market conditions and competitor efforts Utilize
metrics to determine campaign efficacy, impacted audience, and other
key data Develop sales leads through networking, market analysis, cold calling, and other tactics Determine consumer incentives to engage and secure potential clients Collaborate with multiple departments including product development, customer service, and sales Create and implement processes and procedures to cut costs and enhance daily operations Recruit, train, and direct staff ensuring they
understand the brand and adhere to company policies and procedures Set and strictly adhere to departmental budgets and timelines Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Develop and lead training in customer service and sales best practices resulting in enhanced team skill sets Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with
key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat
business Represent company brand with poise, integrity, and positivity