Good news for marketers, bad news for anyone concerned about the increase of
unhealthy eating behaviour amongst children: shortly after playing a game with an embedded food advertisement, children ate 55 % more of the candy offered to them than children who had played a game with an embedded toy advertisement.
Primary and junior school years are an excellent window of opportunity to help build resiliency in young children, so they can better resist negative media messaging, and social pressure to engage in
unhealthy eating and weight - related
behaviour.