This year, the association
plans to fund more anti-Airbnb research and roll out a testimonial campaign of people hurt by home sharing, «to provide a counterweight to Airbnb's strategy of presenting a
unified, working - class face,» according to the group's
documents.
In «The Broad
Plan,» a confidential
document unearthed by the Los Angeles Times last fall, Broad outlined his strategy to compete directly with the Los Angeles
Unified School District (LAUSD) for what he calls «market share.»