A section on the film's marketing illustrates the difficulties Fine Line Features had extracting
a unified sales campaign out of the expansive network narrative with a wide variety of promotional art, trailers, and numerous TV spots.
Gratzer's duties include liaising with the distillery brand managers on KBA event production, promotion and execution; building community support throughout the host city and state; developing a
unified marketing
campaign to drive ticket
sales; and attracting partners and sponsors to support the premium and elegant Kentucky Bourbon culture.