Sentences with phrase «unique brand cachet»
How do you grow a premium brand without killing its soul — the unique brand cachet that attracts its core high price paying customers — even as you seek to expand sales to the masses by offering lower prices?
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«ERA Real Estate's unique broker - first approach allows brokers the flexibility and support to build their business in a way best suited for their individual market,» said Bob Merrick, chairman and CEO of Latter & Blum, Inc. «As an ERA Powered ® company, Realty Associates will continue to leverage its strong local name recognition and brand cachet while tapping into the offerings of a global brand to drive growth and expansion in a market of great potential.»