Verizon and AT&T haven't offered unlimited plans to new customers for years, but existing subscribers are seeing the cost of their grandfathered
unlimited plans rising: Verizon hiked the price for its unlimited data pack by $ 20 to $ 50 a month, while AT&T announced plans to bump the monthly fee for unlimited data from $ 30 to $ 35 in early 2016.
T - Mobile wasn't far behind with its own price increase, and under the banner of Simple Choice Amped we saw its existing $ 80
unlimited plan rise to $ 95.
Not exact matches
Still, our findings suggests that the trend of
unlimited plans may be
rising, or at least becoming more prominent as a must - have perk in the startup benefit stack.
YouTube's iOS revenue has grown remarkably since then, of course, as YouTube Red itself grew in popularity, combined with other trends, like the
rise of cord - cutting, YouTube's youngest users finally getting their own phones, streaming
plans from mobile carriers that don't count YouTube's data or those offering cheap
unlimited data, the growth of live streaming and the launch of other features to engage YouTube viewers — like messaging, Community, Reels and more.
T - Mobile topped Ookla's rankings for network performance, but the real story could be how the
rise of
unlimited data
plans is slowing down some networks.
T - Mobile has persuaded a crush of cellphone users to switch over to its service, and many of the features it's pushed — from the end of mandatory two - year service agreements to the
rise of
unlimited plans — have been embraced by its rivals.
That's significant, as third - party testing firms OpenSignal and Ookla have since released reports claiming that Verizon and AT&T have seen their network performance impacted by a
rise in
unlimited plan subscribers.