Not exact matches
Along with several other analysts on Friday, including Steve Milunovich at UBS, Sacconaghi also said it was becoming clear that the latest lineup of iPhones had not sparked a massive wave of
consumers with older models
upgrading their phones, a prediction dubbed the «super
cycle,» which had helped drive Apple's stock price up 45 % since early 2017.
Analyst firms have previously attributed the spiraling tablet market to factors like the rise of oversized smartphones known as phablets, a lack of innovative products, and longer
upgrade cycles for
consumers, if they
upgrade at all.
These
upgrades help drive traffic no matter what stage of the buying
cycle consumers are in.
A longer
upgrade cycle will also hurt shipments, since many
consumers prefer to spend their money on new smartphones or laptops instead of tablets, which are mainly used for social networking, web browsing, and other lightweight applications that don't require a better processor every year.
Andrew House, the SCEE boss believes that
consumers will duplicate their behaviour from previous console
cycles and invest into the PlayStation 3 as a means of «
upgrading» from a lower powered machine later on in the hardware timeline.
The super
cycle theory suggests many loyal iPhone
consumers could be
upgrading this year because of the significant changes Apple brought to the new iPhone lineup.
The Essential Phone is built to be a pro
consumer device, and the magnetic accessory port is meant to fill in the gaps that 24 - month
upgrade cycles can't.