Corbin, author of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent businesses who failed to
uphold brand integrity and faced consumer backlash.
Stone's unique approach maximizes brand potential through total licensing and merchandising solutions that turn brand equity into profit centers for its clients, while
upholding brand integrity.
Not exact matches
This award will further motivate our staff to continue to strive for greater heights of excellence and
uphold the bank's
brand promise — which is based on
integrity, honesty and excellent service delivery — to its customers.»
«By maintaining their respective locations, this partnership can
uphold the
integrity and trust each
brand has built within their own marketplaces.»