Not exact matches
«We have economy levels of
products and we have
upper -
tier levels of
product, so we offer the end - user variety in
products to fit their application needs,» Ulrich explains.
It began to appear in the early 1960s, when that feature began to be utilized broadly in the maker's
product line, and not just in its
upper tier luxury and sporting models.
Still, that rate trailed both
upper - and middle -
tier product by at least 3 percentage points.
That pricing momentum was driven by
upper -
tier and middle market
product.