Choice Hotels International also has one of the largest hotel networks in the world, including budget hotel favorites Comfort Inn, Quality Inn and Sleep Inn to
upscale brands Ascend and Cambria.
Not exact matches
«
Ascend's success indicates we're giving our members exactly what they want — the ability to operate independently but with the backing of one of the world's largest hospitality franchisors,» said Michael Murphy, senior vice president of
upscale brands at Choice Hotels International.
«
Ascend Hotel Collection is on a roll, with recent debuts and expansions in major urban markets,» says Michael Murphy, senior vice president of
upscale brands at Choice Hotels.
While conversion
brands really don't give me any «peace of mind» due to the lax standards and
Ascend is barely
upscale, it does give the individual hotel room to remain unique and relevant to their individual locations.
Choice describes the
brand as follows: «
Ascend Hotel Collection ® is a network of one - of - a-kind
upscale properties.
They also have tried to go more
upscale with new
brands, like Dolce for Wyndham and
Ascend Collection for Choice, increasing their diversity away from the budget segment!
«We are extremely excited to welcome Trois Tilleuls — Hotel & Spa to
Ascend Hotel Collection,» said Michael Murphy, senior vice president of
upscale brands for Choice Hotels International.
Launching in 2008, the
Ascend Hotel Collection pioneered the concept of «the soft
brand» and has been among the fastest - growing
brands in the
upscale hotel segment, increasing its system size by 200 % since 2010.