Over the last 10 years, however, as the internet expanded, low quality overseas manufacturing spawned numerous
upstart sauna
companies importing containers of infrared saunas with
little to no understanding of the therapeutic benefits of infrared therapy.
It is also during this time that the MBB firms start to see competition from
upstart mid-tier firms such as Arthur D.
Little, A.T. Kearney, Booz Allen Hamilton, Booz &
Company, L.E.K. Consulting, Monitor Group, and Roland Berger leveraging strength from their niche practices.