Sentences with phrase «use of advertising campaigns»

Not exact matches

If you've learned how to find, evaluate, and run these types of advertising campaigns, there are businesses you can reach out to who would be very interested in putting your marketing experience to good use with booking native campaigns.

Deep links are used in engagement campaigns because this allows ecommerce apps to advertise an actual item instead of only the ecommerce app itself.

The same way that major brands don't use the same advertising campaigns across all regions, making sure that your and your company's mission is resonating with a diverse group of people is important for building a successful business.

Blue - chip brands such as Unilever, Procter & Gamble and American Express are among the companies who have already used Shazam in advertising campaigns in North America, where the company generates tens of millions of dollars in revenue from the TV side, Fisher said.

Audience Network is the mobile advertising platform Facebook unveiled in April that allows brands to extend their Facebook ad campaigns across a network of other mobile apps using the social network's targeting data.

MB: Do you think there's a mischaracterization of the tools used by targeted advertising campaigns, or so - called «custom audience» campaigns, as being described as «dark advertising» campaigns?

Nix credits the fact that advertising was ahead of most political messaging and that traditional political operatives hadn't figured out that the tools used for creating ad campaigns could be so effective in the political arena.

Using Google Analytics in this way will give you a single dashboard for comparing all of your advertising campaigns.

Over the weekend, the news broke that Cambridge Analytica, a data analytics firm that worked with Donald Trump's presidential campaign, had used the Facebook data of more than 50 million people collected by Kogan to micro-target users with campaign advertising.

Earlier this month Denham told MPs on the DCMS committee that's investigating fake news that her office would be pushing for increased transparency around data flows and disclosure rules for digital political advertising — suggesting a code of conduct is needed to regulate the use of social media in political campaigns, referendums and elections.

Instead we use Facebook as our primary advertising channel for a number of campaigns.

With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal data from 50million Facebook profiles, data which was then used to psychologically profile victims to drive advertising campaigns, targeted at voters in the US elections.

With the addition of more and more services, including research of public wants, needs, fears and hopes as well as follow - up studies of advertising effects on sales, votes, or simple acceptance, the more general term marketing has grown in use to signify all the varied parts of an orchestrated campaign to «move» any entity, from soap to Senators, into a market.

Magic Wok also plans to come up with out - of - the - box advertising campaigns and increase its use of social media.

The foregoing grant of rights includes, without limitation, the right of the Unilever Parties to use, in any manner whatsoever, any information, designs, ideas, or concepts contained in such User Content (including, without limitation, any ideas pertaining to any products or advertising campaigns of the Unilever Parties), with or without attribution to the you, for any purpose whatsoever, including, but not limited to, developing, manufacturing and marketing products and services.

The Real Bread Campaign is warning shoppers buying industrial loaves advertised using claims of freshness that they might not be getting what they expect.

An excellent presentation at last week's NOI training examined the power of using your online campaign to gin up «earned media» (free media coverage as opposed to paid advertising), with Adam Green of MoveOn and Trevor Fitzgibbon of Fenton Communications looking at ways to create news hooks and to attach your campaign to unfolding stories.

Marie Stopes International is calling for greater effort, through public education campaigns and advertising of family planning methods and services, to increase women's awareness of the full range of contraceptive options and regular use of a method suitable to their lifestyles.

Twitter's still new as an advertising platform, particularly compared with Google and Facebook, but political campaigns can use «promoted tweets» to put themselves in front of potential followers.

The theme of the show this week is how candidates and advocacy campaigns are using online video advertising, what has motivated media strategists to start using more online video ads and which campaigns have used it successfully.

As one small example, the Clinton campaign might use the list to aim Facebook advertising via a Custom Audience and Lookalike targeting — assuming that the DNC will let them, since the presumed Democratic nominee won't actually take possession of the names and addresses themselves.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data....

Finally, Fielding said that campaigns shouldn't overlook the possibility of using online banner advertising as well as the free exposure of participating in online discussion groups or chat rooms.

Here's a good example of using a proxy target for your REAL opponent in an online advertising campaign: Media Matters has gone on the digital offensive against Fox News, but their ads are actually aimed at online travel service Orbitz.

It may turn out that Jackson is so extreme that McAuliffe's campaign (disclosure: my friend Alex Kellner is McAuliffe's digital director, but we don't talk about the campaign) can use him in ALL of their advertising, but he's also a perfect target for the kind of segmented communications at which the internet excels.

«How Campaigns Can Use the Internet to Win in 2012» is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet - enabled field organizing, online video and more.

Here's something to chew on while you're waiting for those promised Netroots Nation after - action reports: the results of an attempt to use Facebook advertising as the primary paid outreach tool for a ballot - initiative campaign.

The Get - Out - The - Vote Google Surge Growing sophistication of search advertising by political campaigns in 2009 was also evident in the increased use of a Google ad tactic known as the Google surge or blast.

introduce education and advertising campaigns on the importance of hand hygiene and the need to be judicious in the use of antibiotics

An excellent presentation at last week's NOI training examined the power of using your online campaign to gin up «earned media» (free media coverage as opposed to paid advertising), with Adam Green of MoveOn and Trevor Fitzgibbon of Fenton Communications looking at ways to...

Perry's online campaign director, Ryan Gravatt, used not a single piece of direct mail, relying instead on highly targeted online advertising and marketing to try to convert website visitors into volunteers.

Ultimately, the right strategy gives advocates the best chance of using channels like Facebook, Twitter, email, Instagram, websites, blogs and online advertising to reach the right audiences with the right messages at the right times to mobilize supporters, find new allies and advance a campaign's policy or societal issues.

The state comptroller's office has released reports questioning the economic development spending by the administration as well as the use of state funds to promote the START - UP NY advertising campaign.

For the whole of last year, the bill's professional PR campaign made brilliant use of the «brutal simplicity of thought» that is the trademarked motto of Lord Saatchi's global marketing company, and the key to all successful advertising.

Only around 10 % of the total advertising spend in the UK per year is being used on campaigns aimed at the senior market.

Promote education and advertising campaigns on the importance of hand hygiene and the need to be judicious in the use of antibiotics

Donny Deutsch, Chairman of Deutsch Inc. advertising agency, said, «The Open for Business marketing campaign uses real New York business stories to show why New York is an ideal place for a business to grow.

Spending on Facebook advertising also spiked to $ 156,000 during the last half of 2016, according to the court filing, which suggests the timing of those expenditures raises questions about whether the funds are being used to help individual campaigns.

While the bulk of the money spent by candidates in last week's New York City primary battles went to old - fashioned TV ads, the campaigns also used a variety of online advertising strategies.

In real terms, these rules which exist in virtually every jurisdiction, include laws and regulations which forbid the unauthorized use of state resources for political purposes, contributions from dubious sources, violation of campaign funding limits as prescribed by enabling laws, the use of money to influence voters and election outcomes, non-disclosure of campaign spending, abuse of media, broadcasting and political advertising rules, and rules on declaration of assets, academic qualifications, health and other disclosures and internal party guidelines and rules.

A new advertising campaign by Don't Spy On Us features posters with the world's most famous authoritarians and dictators celebrating what Theresa May is about to do: create an incredibly extensive database of personal information and use it to spy on British citizens.

A watchdog group has accused the Democratic Congressional Campaign Committee and several of its candidates of using illegal advertising practices this election cycle, asserting that the committee funneled extra money to its campaigns as an ad strategy.

The committee, which includes the Real Estate Board and the Business Council of New York, has been asking executives and companies to pledge money, to finance a campaign of advertising and advocacy to counter the kind of advertising campaign that unions have used effectively to blunt previous cost - cutting attempts by governors.

Topics in the Q&A included the source of money for the City's planned pre-K advertising campaign, the City's target number of pre-K applicants, whether Speaker Silver thinks the proposed income tax surcharge should be pursued next year, how the pre-K selection process will work, how the City will cover the approximately $ 40 million annual gap between the estimated cost of pre-K and the amount provided in the state budget, when parents will learn whether their pre-K application has been accepted, how the City will collect data and measure success of the pre-K program, whether the existing pre-K application process will be changed, how the City will use money from the anticipated school bond issue, the mayor's reaction to a 2nd Circuit ruling that City may bar religious groups from renting after - hours space in public schools, the status on a proposed restaurant in Union Square, a tax break included in the state budget that provides millions of dollars to a Bronx condominium project, the «shop & frisk» meeting today between the Rev. Al Sharpton and Police Commissioner Bratton and a pending HPD case against a Brooklyn landlord.

In an interview, Leventhal adds that restricting such advertising is an important target for public health campaigns and policies to limit youth use of tobacco products.

While these types of messages are commonly used in political, public health and commercial advertising campaigns (e.g., smoking will kill you, Candidate A will destroy the economy), their use is controversial as academics continue to debate their effectiveness.

They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the advertising campaign.

And then there is major international competition which is growing with the use of major advertising campaigns.

Tatiana Kalinina, the Head of Direct Foreign Accounts at Yandex will speak about «Dating in Russia - Success Secrets from Yandex» covering: - Perspectives of the dating category in Russia and Eastern Europe - Best practices for dating advertising campaigns using Yandex Direct - Contextual and other promotional opportunities to increase conversions in Dating The conference also coincides with the Russian Social Discovery Conference (http://SocialDiscovery.org), also taking place in Moscow on the same days.